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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighLowLow
Timedifferent
60-120 min1-5 Tage1-2 h45-90 min
Participantsdifferent
3-84-122-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogLogic Model, Change Objectives, Intervention Components, Evaluation PlanDIBB document, Belief list, Bet list, Learning reportAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthRetentionConversion
ChangeSystems thinkingCapability
StrategyDecisionAssumptionsHypothesis
GrowthStrategyMarketPortfolio
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