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| Criterion | ![]() Growth Flywheel | ![]() Product Strategy ICE Scoring | ![]() Decision Making Assumption Surfacing | ![]() Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 60-120 min | 30-60 min | 45-90 min | 45-90 min |
Participantsdifferent | 3-8 | 2-8 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | ICE Table, Top Idea List | Assumption List, Critical Assumptions, Learning Plan | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | GrowthRetentionConversion | PrioritizationScoringGrowthDecision | AssumptionsRiskDecisionDiscovery | DecisionCriteriaScoringTradeoffs |



