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| Criterion |  Growth Flywheel |  Product Strategy DIBB |  Product Strategy ICE Scoring |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 60-120 min | 1-2 h | 30-60 min | 45-90 min |
Participantsdifferent | 3-8 | 2-8 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | DIBB document, Belief list, Bet list, Learning report | ICE Table, Top Idea List | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | GrowthRetentionConversion | StrategyDecisionAssumptionsHypothesis | PrioritizationScoringGrowthDecision | GrowthStrategyMarketPortfolio |