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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
60-120 min1-2 h1-2 h1-2 h
Participantsdifferent
3-82-84-123-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDIBB document, Belief list, Bet list, Learning reportAlignment Map, Open Issues, Decision QuestionsNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
GrowthRetentionConversion
StrategyDecisionAssumptionsHypothesis
AlignmentStakeholdersStrategyFacilitation
GrowthMetricsAlignmentRetention
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