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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 min1-4 Wochen90-180 min initial, dann laufend120 min initial, dann laufend
Participantsdifferent
3-85-203-83-6
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDiary Entries, Longitudinal Patterns, Experience TimelineKPI Tree, Owner ListHEART-GSM Table, Dashboard
Tagsno overlap
GrowthRetentionConversion
UX researchTrackingBehavior
MetricsStrategyAlignmentMeasurement
MetricsUX researchMeasurementSatisfaction
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