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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
60-120 min1-4 Wochen45-90 min45-90 min
Participantsdifferent
3-85-203-82-8
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDiary Entries, Longitudinal Patterns, Experience TimelineImpact Map, Outcome Hypotheses, Delivery OptionsAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthRetentionConversion
UX researchTrackingBehavior
OutcomesStrategyBehaviorPlanning
GrowthStrategyMarketPortfolio
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