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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min1-4 Wochen30-60 min120 min initial, dann laufend
Participantsdifferent
3-85-202-63-6
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDiary Entries, Longitudinal Patterns, Experience TimelineCounter Metric List, Guardrail DefinitionsHEART-GSM Table, Dashboard
Tagsno overlap
GrowthRetentionConversion
UX researchTrackingBehavior
MetricsMeasurementStrategyExperiments
MetricsUX researchMeasurementSatisfaction
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