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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min45-90 min30-60 min45-120 min
Participantsdifferent
3-82-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDecision Matrix, Scoring Rationale, Selected OptionICE Table, Top Idea ListTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
GrowthRetentionConversion
DecisionCriteriaScoringTradeoffs
PrioritizationScoringGrowthDecision
TradeoffsDecisionCriteriaOptions
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