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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumLowMedium
Timedifferent
60-120 min30-60 min1-3 h
Participantsdifferent
3-82-61-5
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogCounter Metric List, Guardrail DefinitionsFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthRetentionConversion
MetricsMeasurementStrategyExperiments
AnalyticsConversionGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR