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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumLowLow
Timedifferent
60-120 min1-3 h45-90 min45-90 min
Participantsdifferent
3-82-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogContext Map, Integration Patterns, Boundary NotesAssumption List, Critical Assumptions, Learning PlanAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthRetentionConversion
Domain-Driven DesignBoundariesStrategy
AssumptionsRiskDecisionDiscovery
GrowthStrategyMarketPortfolio
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