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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumHighMediumLow
Timedifferent
60-120 minHalber Tag bis mehrere WochenMultiple workshops over several weeks30-60 min
Participantsdifferent
3-84-122-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogBalanced Scorecard, Strategic Measures, Initiative MapHooked loop, Trigger map, Reward design, Ethics checkCounter Metric List, Guardrail Definitions
Tagsno overlap
GrowthRetentionConversion
StrategyMetricsExecution
GrowthBehaviorRetention
MetricsMeasurementStrategyExperiments
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