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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowLowLow
Timedifferent
60-120 min45-90 min45-90 min1-2 h
Participantsdifferent
3-82-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption List, Critical Assumptions, Learning PlanAnsoff Matrix, Growth Options, Risk NotesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
GrowthRetentionConversion
AssumptionsRiskDecisionDiscovery
GrowthStrategyMarketPortfolio
StrategyDecisionAssumptionsHypothesis
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