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| Criterion |  Growth Flywheel |  Business Strategy Ansoff Matrix |  Product Strategy GIST Planning |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 60-120 min | 45-90 min | Wochen bis Monate je Goal | 1-4 Wochen |
Participantsdifferent | 3-8 | 2-8 | 3-10 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Ansoff Matrix, Growth Options, Risk Notes | Goals, Idea bank, Step-project list, Tasks, Learning reports | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthRetentionConversion | GrowthStrategyMarketPortfolio | RoadmapOutcomesPlanningExperiments | ExperimentsGrowthAnalyticsValidation |