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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
60-120 min1-4 Wochen1-2 h1-2 h
Participantsdifferent
3-81-64-123-8
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogExperiment results, Decision log, Learning summaryAlignment Map, Open Issues, Decision QuestionsNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
GrowthRetentionConversion
ExperimentsGrowthAnalyticsValidation
AlignmentStakeholdersStrategyFacilitation
GrowthMetricsAlignmentRetention
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