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Criterion
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
30-60 min1-3 h2-4 h2-8 h
Participantsdifferent
2-83-104-102-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Fishbone Diagram, Cause Categories, Investigation BacklogCustomer Journey Canvas, Pain Points, Experience OpportunitiesJourney Map, Pain-point List, Opportunity BacklogProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
Root causeQualityOperations
JourneyCustomerService designCanvas
JourneyServiceService design
Problem solvingRoot causeDecisionOperations
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