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| Criterion |  UX Research First-click Testing |  UX Research Tree Testing |  Product Strategy KPI Tree |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 1-2 Tage | 1-2 Tage | 90-180 min initial, dann laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | 10-30 | Based on research question | 3-8 | 4-12 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Findability Metrics, Path Analysis, Revised IA | KPI Tree, Owner List | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | UXNavigationFindabilityValidation | Information architectureNavigationFindability | MetricsStrategyAlignmentMeasurement | StrategyMetricsExecution |