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| Criterion |  UX Research First-click Testing |  Innovation SCAMPER |  Innovation Contradiction Analysis |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 1-2 Tage | 30-60 min | 60-120 min | 1-3 h |
Participantsdifferent | 10-30 | 2-10 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | SCAMPER Idea List, Concept Shortlist, Variation Notes | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | UXNavigationFindabilityValidation | BrainstormingIdeationCreativityReframingInnovation | ContradictionsInnovationProblem solving | IdeationInnovationCreativity |