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| Criterion |  UX Research First-click Testing |  Innovation Rapid Ideation |  Innovation Morphological Analysis |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 1-2 Tage | 5-20 min | 1-3 h | 30-60 min |
Participantsdifferent | 10-30 | 1-20 | 2-8 | 2-10 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Ideenpool, Roh-Shortlist, Cluster | Morphological Box, Concept Combinations, Idea Shortlist | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | UXNavigationFindabilityValidation | BrainstormingIdeationDivergenceSpeed | IdeationInnovationCreativity | BrainstormingIdeationCreativityReframingInnovation |