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Criterion
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowMediumLowLow
Timedifferent
1-2 Tage15-60 min je Zyklus20-45 min1-2 h
Participantsdifferent
10-301-8Based on research question2-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Click Heatmap, Success Rate, Design RecommendationsSituation Assessment, Decision Loop, Action UpdatesContent groups, Label set, IA hypothesesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
UXNavigationFindabilityValidation
DecisionChangeLearningStrategy
Information architectureNavigationStructure
StrategyDecisionAssumptionsHypothesis
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