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| Criterion |  UX Research First-click Testing |  Innovation Morphological Analysis |  Innovation Contradiction Analysis |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 1-2 Tage | 1-3 h | 60-120 min | 30-60 min |
Participantsdifferent | 10-30 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Morphological Box, Concept Combinations, Idea Shortlist | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | UXNavigationFindabilityValidation | IdeationInnovationCreativity | ContradictionsInnovationProblem solving | BrainstormingIdeationCreativityWorkshopDivergence |