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| Criterion |  UX Research First-click Testing |  Product Strategy Impact Mapping |  UX Research Card Sorting |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 45-90 min | 20-45 min | 1-3 h |
Participantsdifferent | 10-30 | 3-8 | Based on research question | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Impact Map, Outcome Hypotheses, Delivery Options | Content groups, Label set, IA hypotheses | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | UXNavigationFindabilityValidation | OutcomesStrategyBehaviorPlanning | Information architectureNavigationStructure | StrategyAnalysisPlanning |