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| Criterion |  UX Research First-click Testing |  UX Research Empathy Mapping |  Growth A/B Testing |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 1-2 Tage | 30–60 min | 1-4 Wochen | 45–90 min |
Participantsdifferent | 10-30 | 4-8 | 1-6 | 3-10 |
Formatdifferent | Async | Workshop | Async | Workshop |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Empathy Map, Assumptions List, Research Gaps | Experiment results, Decision log, Learning summary | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | UXNavigationFindabilityValidation | SynthesisQualitativeWorkshop | ExperimentsGrowthAnalyticsValidation | SynthesisQualitativeRoot cause |