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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-5 Tage1-5 Tage30-60 min30-60 min
Participantsdifferent
NutzertrafficNutzertraffic2-61-5
Formatdifferent
AsyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Click Data, Interest Signal, Learning DecisionInterest Metrics, Conversion Signal, Learning NoteCounter Metric List, Guardrail DefinitionsCompleted Experiment Canvas, Success Metric
Tags1 shared
ValidationExperimentsDemandDiscovery
ValidationExperimentsDemandGrowth
MetricsMeasurementStrategyExperiments
ExperimentsValidationDiscoveryHypothesis
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