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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-5 Tage90-180 min1-5 Tage90-180 min initial, dann laufend
Participantsdifferent
Nutzertraffic3-6Nutzertraffic3-8
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Click Data, Interest Signal, Learning DecisionGQM Table, Metric ProfilesInterest Metrics, Conversion Signal, Learning NoteKPI Tree, Owner List
Tagsno overlap
ValidationExperimentsDemandDiscovery
MetricsMeasurementEngineeringAlignment
ValidationExperimentsDemandGrowth
MetricsStrategyAlignmentMeasurement
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