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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-5 Tage90-180 min1-5 Tage30-60 min
Participantsdifferent
Nutzertraffic3-6Nutzertraffic2-6
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Click Data, Interest Signal, Learning DecisionGQM Table, Metric ProfilesInterest Metrics, Conversion Signal, Learning NoteCounter Metric List, Guardrail Definitions
Tagsno overlap
ValidationExperimentsDemandDiscovery
MetricsMeasurementEngineeringAlignment
ValidationExperimentsDemandGrowth
MetricsMeasurementStrategyExperiments
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