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Criterion
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
LowMediumLowLow
Timedifferent
45-90 min1-3 h45-90 min30-60 min
Participantsdifferent
3-122-82-83-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Expectation Map, Alignment Notes, AgreementsGap Matrix, Action Plan, Risk NotesAnsoff Matrix, Growth Options, Risk NotesSWOT matrix, Strategic options, Action list
Tagsno overlap
AlignmentStakeholdersTeam
StrategyAnalysisPlanning
GrowthStrategyMarketPortfolio
StrategyAnalysisMarketPositioning
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