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| Criterion |  Facilitation Expectation Mapping |  UX Research Affinity Diagramming |  Product Discovery Opportunity Interview |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 45–90 min | 30-60 min je Interview | 1-2 h |
Participantsdifferent | 3-12 | 3-10 | 5-12 Interviews | 4-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Expectation Map, Alignment Notes, Agreements | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Opportunity Themes, Customer Quotes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | AlignmentStakeholdersTeam | SynthesisQualitativeRoot cause | DiscoveryInterviewsOpportunityCustomer | AlignmentStakeholdersStrategyFacilitation |