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| Criterion |  Facilitation Expectation Mapping |  Growth A/B Testing |  Growth North Star Metric |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 1-2 h | 1-2 h |
Participantsdifferent | 3-12 | 1-6 | 3-8 | 4-12 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop |
Outputdifferent | Expectation Map, Alignment Notes, Agreements | Experiment results, Decision log, Learning summary | North Star metric, Input metric tree, Measurement cadence | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | AlignmentStakeholdersTeam | ExperimentsGrowthAnalyticsValidation | GrowthMetricsAlignmentRetention | AlignmentStakeholdersStrategyFacilitation |