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Criterion
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-8 h2-4 h45–90 min1-3 h
Participantsdifferent
5-124-103-103-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Event Timeline, Ubiquitous Language, Boundaries, Open QuestionsJourney Map, Pain-point List, Opportunity BacklogTheme clusters, Insight statements, Opportunity areasCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
Domain-Driven DesignEventsDiscoveryWorkshop
JourneyServiceService design
SynthesisQualitativeRoot cause
JourneyCustomerService designCanvas
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