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| Criterion |  Systems Thinking Evaporating Cloud |  Product Discovery Outcome-Driven Innovation |  Growth A/B Testing |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 60-120 min | Mehrere Wochen | 1-4 Wochen | 1-2 Wochen pro Iteration |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 1-6 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Experiment results, Decision log, Learning summary | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | Theory of ConstraintsAssumptionsSystems thinking | OutcomesInnovationResearchQuantitative | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryAssumptions |