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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumLowLow
Timedifferent
60-120 min1-3 h45-90 min1-2 h
Participantsdifferent
2-81-52-82-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsFunnel report, Drop-off analysis, Optimization hypothesesAnsoff Matrix, Growth Options, Risk NotesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
AnalyticsConversionGrowth
GrowthStrategyMarketPortfolio
StrategyDecisionAssumptionsHypothesis
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