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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
60-120 min30-60 min45-60 min1-4 Wochen
Participantsdifferent
2-82-62-81-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsCounter Metric List, Guardrail DefinitionsAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summary
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
MetricsMeasurementStrategyExperiments
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
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