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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowHighMedium
Timedifferent
60-120 min30-60 min1-4 Wochen45-60 min
Participantsdifferent
2-82-61-62-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsCounter Metric List, Guardrail DefinitionsExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
MetricsMeasurementStrategyExperiments
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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