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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
60-120 min45-90 min60-120 minMultiple workshops over several weeks
Participantsdifferent
2-82-83-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAnsoff Matrix, Growth Options, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
GrowthStrategyMarketPortfolio
GrowthRetentionConversion
GrowthBehaviorRetention
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