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| Criterion |  Systems Thinking Evaporating Cloud |  Growth A/B Testing |  Innovation Brainstorming |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 60-120 min | 1-4 Wochen | 30-60 min | 45-60 min |
Participantsdifferent | 2-8 | 1-6 | 4-12 | 2-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop + async |
Outputdifferent | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Experiment results, Decision log, Learning summary | Idea pool, Theme clusters, Shortlist | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | Theory of ConstraintsAssumptionsSystems thinking | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityWorkshopDivergence | AssumptionsRiskExperimentsValidation |