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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Eat the Frog
Operations
Eat the Frog
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.The method protects energy and attention for the task that creates the largest progress and is often postponed.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min30–60 min per interview15-90 min daily45–90 min
Participantsdifferent
4-81 participant per interview13-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsInterview Notes, Themes, Insight SummaryPriority Task, Completion Note, Daily FocusTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
QualitativeResearchCustomerDiscovery
PrioritizationProductivityFocusExecution
SynthesisQualitativeRoot cause
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