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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min1-2 h je Session1-5 Tage45–90 min
Participantsdifferent
4-8Based on research questionNutzertraffic3-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsUsability Issues, Severity List, RecommendationsInterest Metrics, Conversion Signal, Learning NoteTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
ValidationUXPrototype
ValidationExperimentsDemandGrowth
SynthesisQualitativeRoot cause
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