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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30–60 min1-2 h je Session45–90 min4-5 Tage
Participantsdifferent
4-8Based on research question3-105-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsUsability Issues, Severity List, RecommendationsTheme clusters, Insight statements, Opportunity areasPrototype, Test Findings, Decision Rationale
Tagsno overlap
SynthesisQualitativeWorkshop
ValidationUXPrototype
SynthesisQualitativeRoot cause
Design sprintPrototypeValidationInnovation
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