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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
LowMediumHighLow
Timedifferent
30–60 min1-2 Tage4-5 Tage20-45 min
Participantsdifferent
4-8Based on research question5-8Based on research question
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsFindability Metrics, Path Analysis, Revised IAPrototype, Test Findings, Decision RationaleContent groups, Label set, IA hypotheses
Tagsno overlap
SynthesisQualitativeWorkshop
Information architectureNavigationFindability
Design sprintPrototypeValidationInnovation
Information architectureNavigationStructure
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