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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min1-2 Tage30-60 min45-90 min
Participantsdifferent
4-8Based on research question4-123-10
Formatdifferent
WorkshopAsyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsFindability Metrics, Path Analysis, Revised IAIdea pool, Theme clusters, ShortlistLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
SynthesisQualitativeWorkshop
Information architectureNavigationFindability
BrainstormingIdeationCreativityWorkshopDivergence
BrainstormingIdeationCreativityDivergenceWorkshop
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