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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min30-60 min30-60 min30-60 min
Participantsdifferent
4-83-104-123-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsStar-Shaped Question Map, Question List, Assumption ListIdea pool, Theme clusters, ShortlistReverse Ideas, Risk Themes, Solution Ideas
Tagsno overlap
SynthesisQualitativeWorkshop
BrainstormingIdeationWorkshopDiscovery
BrainstormingIdeationCreativityWorkshopDivergence
BrainstormingIdeationCreativityRisk
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