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| Criterion | ![]() UX Research Empathy Mapping | ![]() Product Discovery Solution Interview | ![]() UX Research Surveys | ![]() UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min | 30-60 min je Interview | 3-14 Tage | 45–90 min |
Participantsdifferent | 4-8 | 5-10 Interviews | 50+ | 3-10 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Solution Feedback, Objection List, Validation Notes | Survey Results, Charts, Segment Insights | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | ValidationInterviewsPrototype | QuantitativeResearchValidation | SynthesisQualitativeRoot cause |



