View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Empathy Mapping |  Product Discovery Solution Interview |  Growth A/B Testing |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 30–60 min | 30-60 min je Interview | 1-4 Wochen | 45–90 min |
Participantsdifferent | 4-8 | 5-10 Interviews | 1-6 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Solution Feedback, Objection List, Validation Notes | Experiment results, Decision log, Learning summary | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | ValidationInterviewsPrototype | ExperimentsGrowthAnalyticsValidation | SynthesisQualitativeRoot cause |