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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min6 Wochen Cycle + 2 Wochen Cool-Down1-2 h45-90 min
Participantsdifferent
4-82-4 pro Pitch4-122-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsPitches, Bet-table decisions, Hill charts, Cooldown outcomesAlignment Map, Open Issues, Decision QuestionsCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
SynthesisQualitativeWorkshop
PlanningDeliveryAutonomy
AlignmentStakeholdersStrategyFacilitation
CommunicationStakeholdersDeliveryPlanning
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