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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowHighLowMedium
Timedifferent
30–60 min0.5-2 Tage30-60 min1-3 h
Participantsdifferent
4-86-122-83-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsService Blueprint, Fail Points, Ownership MapFishbone Diagram, Cause Categories, Investigation BacklogCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
SynthesisQualitativeWorkshop
Service designOperationsJourneyBlueprint
Root causeQualityOperations
JourneyCustomerService designCanvas
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