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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowHighHighLow
Timedifferent
30–60 min0.5-2 TageSeveral meetings plus preparation and analysis; total effort depends on scope45–90 min
Participantsdifferent
4-86-12Evaluation team, architects, and relevant stakeholders3-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsService Blueprint, Fail Points, Ownership MapPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
Service designOperationsJourneyBlueprint
ArchitectureQualityRiskTradeoffsStakeholders
SynthesisQualitativeRoot cause
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