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| Criterion |  UX Research Empathy Mapping |  UX Design Service Blueprinting |  Growth A/B Testing |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | High | High | Low |
Timedifferent | 30–60 min | 0.5-2 Tage | 1-4 Wochen | 45–90 min |
Participantsdifferent | 4-8 | 6-12 | 1-6 | 3-10 |
Formatdifferent | Workshop | Workshop | Async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Service Blueprint, Fail Points, Ownership Map | Experiment results, Decision log, Learning summary | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | Service designOperationsJourneyBlueprint | ExperimentsGrowthAnalyticsValidation | SynthesisQualitativeRoot cause |