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| Criterion |  UX Research Empathy Mapping |  Decision Making Pre-Mortem |  Growth A/B Testing |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 30–60 min | 20–45 min | 1-4 Wochen | 45–90 min |
Participantsdifferent | 4-8 | Small cross-functional group | 1-6 | 3-10 |
Formatdifferent | Workshop | Workshop | Async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Risk list, Mitigation plan, Assumption log | Experiment results, Decision log, Learning summary | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | RiskDecisionFailurePlanning | ExperimentsGrowthAnalyticsValidation | SynthesisQualitativeRoot cause |