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| Criterion |  UX Research Empathy Mapping |  Product Discovery Outcome-Driven Innovation |  UX Research Surveys |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min | Mehrere Wochen | 3-14 Tage | 1-3 Tage |
Participantsdifferent | 4-8 | 2-6 researchers plus sample | 50+ | Internes Team |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Survey Results, Charts, Segment Insights | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | SynthesisQualitativeWorkshop | OutcomesInnovationResearchQuantitative | QuantitativeResearchValidation | ResearchCustomerSynthesis |