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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
LowHighMediumHigh
Timedifferent
30–60 minMehrere Wochen2-8 h1 Tag bis mehrere Wochen
Participantsdifferent
4-82-6 researchers plus sample5-124-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsProblem Statement, Prototype, Test Learnings
Tagsno overlap
SynthesisQualitativeWorkshop
OutcomesInnovationResearchQuantitative
Domain-Driven DesignEventsDiscoveryWorkshop
InnovationPrototypeResearch
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